You guys, I really can’t explain how excited I am to share this news with you. Hatch Studios is officially the new home of Toast Meets Jam. Founded by husband and wife team Peter and Amanda, Hatch is a boutique co-working space located in West Los Angeles. Unlike the stiff environments presented by most co-working spaces, Hatch is beautifully designed to make it’s residents feel right at home.
Why move to Hatch?
First, a lot of you have written in to say that while you love the idea of hosting the interviews over brunch, shooting on location was making the audio pretty challenging. I wanted to make sure you all knew I heard and really appreciated the feedback.
Second, I couldn’t pass up the chance to support another female founder. When I met Amanda I knew it was a perfect match! You’ll have to look out for our interview together to learn about this wonder woman’s entrepreneurial journey.
If this is your first time tuning in to Toast Talk, welcome! I’ve partnered up with Entrepreneur Magazine to bring you this new series featuring actionable advice by and for female founders. The first topic we’re tackling is overcoming the obstacles of launching a business.
One of the questions I always ask the young women I interview is, what has been the hardest part about building your business. Not too surprisingly, the answer has to that question often revolves around the sacrifices that have to be made. “I don’t have time for my friends or family. I don’t time to do the things I used to love to do. I give everything I have to my business.”
So the question is how do you build a business and a life that you love? I want to share a few principles that if you follow, can help keep that fire that ignited you into action from fizzling out.
Follow Your Passion
Ask yourself, am I building a business around something I love to do? Are you genuinely excited to wake up and get to work? If the answer is no, ask yourself why you’re doing it and if there’s a way to pivot the business into something you’re truly passionate about.
Build the business you want to run.
There can million ways to accomplish the same task. Choose the direction that makes you happy. If you want to build a billionaire dollar brand and have a thousand people working for you that’s great. If that sounds awful and you’d rather maintain life as a freelancer. That’s great to. Build the business that’s right for you.
Delegate the parts you don’t love.
Let’s face it, no matter what business you’re in, there will be parts of it you don’t like. If you’re really creative, the thought of keeping track of inventory and balancing the books might make you nauseous. Find help from people who like to do that work and delegate those tasks so you can be your best at what you’re best at.
Outsource your to-do list
You have enough on your plate to worry about without having to think about your personal to-do list. There are hacks for nearly everything that can make your life simpler and exponentially lessen the time you spend on personal errands. Amazon Prime, Instacart, Uber, TaskRabbit, are a few of my favorites. Depending on your budget and your location there will be different options available to you but I challenge you to take some time to look into them because they time they’ll save you in the end will be worth it!
Make time for the things that matter.
When you free up the time you spend on your to-do list, you’ll have more time for the things that matter. Take advantage of this. Find a workout class that you love and make it a part of your routine. Spend the time you would have in the grocery meeting a good friend for a coffee date. Schedule these into your calendar in the same way you would any other meeting and commit to making time for yourself.
Now the question’s on you. Have you built a business and a life that you love? How have you managed to do it?
Leave your answers in the comments below and keep the conversation going over @ToastMeetsJam.
For the next few weeks we’re going to be talking about the obstacles that can come with launching a business. Last week we dove into the topic of shaking self-doubt. This week it’s all about learning to accept success.
Now you might be wondering how can success be an obstacle. Well, let me tell you a little story.
My friends and I love to get together for girls’ night dinners. A few months ago a friend suggested we all go around the table and fill in the sentence, “I’m a badass because….” with the idea that we all share what successes we were experiencing in our lives.
The table went silent at the suggestion followed by girls trying to make a run for the door. These incredibly accomplished young women would have been more comfortable if you’d asked them to jump out of a plane than answer the question.
The truth is, it can be extremely hard for us to embrace success and this can be a real obstacle when you’re trying to grow your business. After all, if you don’t believe you’re capable of achieving great things than how are they going to happen?
I loved this question and have started asking the female founders I interview to answer it. Watch now to see what a few of them had to say…
Now it’s your turn, complete the sentence “I’m a badass because…”. Leave your answers in the comments below and keep the conversation going over @ToastMeetsJam.
Tribemint is a creative marketing agency dedicated to helping companies connect with their audience through inspired vision, culture and engagement. We help clients create meaningful conversations to ignite consumer activation.
Tribemint has developed a new paradigm in the way companies create and seed cultures of engagement where loyalty, innovation, and success thrive and convert consumers and employees alike into brand advocates. (Source: Tribemint)
Lindsey Heisser is the Co-founder and Managing Director of Tribemint, a branding and digital communications agency dedicated to helping companies connect with Millennials through inspired vision, culture and engagement.
We met at Tarte Restaurant, a hip American diner with a country twist, located inside the Farmer’s Daughter Hotel – a client of Tribemint’s. We tucked into a booth on Tarte’s poolside patio and Lindsey filled me in on her experience as a female founder.
Becoming an Entrepreneur
So how do you go from corporate climber to entrepreneur? Lindsey shares how and why she took the leap.
Starting Your Business
Knowing where to start is often the hardest part. Lindsey shares her advice on the first steps to take when launching your business.
Facing the Challenges
Entrepreneurship doesn’t come without it’s challenges. Lindsey shares how she faces the ones that come her way.
Personal Traits for Success
Lindsey talks about which of her personal traits she believes have made her a successful entrepreneur.
Confidence, Super Powers, & Champagne
Lindsey takes on The Jam Jar and divulges what makes her feel confident, the super power she wishes she could have, and what her favorite drink is to toast.
More About Lindsey
Lindsey is the Managing Director of TRIBEMINT specializing in campaign ideation and execution, marketing and communication strategy and technology development. Heisser brings her entrepreneurial spirit and innate curiosity of today’s trends to deliver TRIBEMINT’S clients with fully integrated campaigns turning consumers into brand loyalists.
Prior to joining TRIBEMINT, Heisser was Director of Marketing at The Regan Group, a consumer engagement agency entrenched in entertainment and consumer packaged goods industries. It was during her 5-year tenure at the agency, Lindsey Heisser met, TRIBEMINT’s CEO, Julie Thorne Engels, and together they shaped the company culture and drove the agency’s most profitable years in business. (Source: Tribemint)
Lindsey is the Managing Director of TRIBEMINT specializing in campaign ideation and execution, marketing and communication strategy and technology development. Heisser brings her entrepreneurial spirit and innate curiosity of today’s trends to deliver TRIBEMINT’S clients with fully integrated campaigns turning consumers into brand loyalists.