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Jen A. Miller Consulting

Tag: entrepreneur

  • Toast of the Town | Jessy Fofana

    Toast of the Town | Jessy Fofana

    An interview with Jessy Fofana |Founder |La Rue PR

    Why She's the Toast of the Town

     

    Jessy Fofana has the kind of story that entrepreneur dreams are made of. Her first company, Femme Arsenal, (yes, she’s had more than one) was born almost by accident. What started off as a fun hobby whipping up beauty products in her kitchen turned into Jessy’s first enterprise which she built and sold all by age 27. Coming off that success Jessy went on to found her second company, La Rue PR.

    The La Rue website describes the company as a project “born out of Jessy’s love for finding emerging designers and amazing indie retailers to help them realize their full potential and achieve success. Together with her LaRue PR team, Jessy’s strategy is to bring attention to each client by targeting media in regional, national and international markets to create the kind of take-notice, multi-faceted publicity campaign that delivers brand-changing buzz and media exposure. From brand development and marketing to traditional and new media relations services, LaRue PR provides the skill and experience of a large agency with the creativity, singular attention and affordability that can only be offered by a boutique firm.” – (c/o http://www.laruepr.com/about.html)

    In our interview together Jessy talks about the entrepreneurial journey she’s traveled. Watch now to learn her story and catch her advice for landing your own PR success.

    Why She's the Toast of the Town (4)

    jessy-fofana

     

    Want to catch more great advice from women like Jessy? Make sure you SUBSCRIBE to the The Jam weekly newsletter. Every week I’ll be delivering exclusive interviews, the best advice from around the web, tools and resources to help you build your business, listings of the must-attend the conferences and events, and much more!

    A toast to you and Jessy too,

    Jen

  • Entrepreneur Cheat Sheet | Allison Statter

    Entrepreneur Cheat Sheet | Allison Statter

    Our best tips at your fingertips

    Cheat-Sheet, Allison-Statter

     

    We’ve spent the past week getting to know entrepreneur and toast of the town Allison Statter, the entertainment executive to megastars. She has managed artists including Christina Aguilera, Jennifer Lopez and Seal. As a co-founder of Blended Strategy, she formed a partnership with Sherry Jhawar to merge the power of top companies with hot celebrities strategically increasing brand value on both sides of every deal.

    Blended Strategy Group is a brand marketing firm that matches Fortune 500 companies and emerging start-ups with celebrity talent who exponentially increase the reach and impact of their brands. These distinctive deals merge the power of top companies with hot celebrities strategically increasing brand value on both sides. This winning strategy drives the growth of talent’s personal brands and provides a catalyst to enable companies to transform into megabrands.

    You can catch our  interview together here, recorded at this year’s Create & Cultivate Conference. If you’re looking for an answer to a specific question, definitely pop on over to our Mentor Session. And if you’re looking for a cheat sheet to keep all of her best tips at your finger tips, well you’ve come to the right place.

     

    entrepreneur, cheat-sheet, allison-statter

    I hope you’ve enjoyed getting to know Allisonn. If you want to see all of our interview together you’ll want to make sure to pop on over to Toast Meets Jam on Youtube. There you’ll find additional clips and great advice that haven’t been posted to the blog. Of course, the best place to stay up to date with all of the latest on Toast Meets Jam is by subscribing to The Jam weekly newsletter. Here you’ll receive the best of the week’s inspiration and advice plus a few bonuses delivered straight to your inbox.

    A toast to you and Allisonn too,

    Jen

  • The Talent Manager | Allison Statter

    The Talent Manager | Allison Statter

    Allison Statter, Blended Strategy Group

    Allison-Statter

     

    Why She's the Toast of the Town

    Chances are you’ve never heard of Allison Statter or her business Blended Strategy Group and there’s a reason for that. Despite being BFFs to some of, correction, THE most, famous celebs, Allison has purposefully shied from the spotlight. She is a woman humble and gracious to her very core, qualities that make her not only irresistible but also an incredible entrepreneur.

    Allison has spent the past 16 years building her career in the entertainment industry. When she met her business partner Sherry Jhawar, the former Global Head of Marketing for Eos Products, the two knew there was an opportunity for them to create something special. Together they founded Blended Strategy Group (BSG), a little known company that manages well know talent including the Kardashians & Jenners, Christina Aguilera, Jennifer Hudson, Chelsea Handler, Jon Bon Jovi, Gwen Stefani and Nicole Scherzinger.

    Blended provides comprehensive commercial, marketing and branding consultation to its clients, which include high profile and high growth celebrities and brands. By circumventing typical talent agencies and corporate red tape to make direct connections between brand and talent management their clients benefit from a better strategic fit, cost savings and high touch service.

    I was lucky enough to catch Allison at this year’s Create & Cultivate conference and find some time to ask her about her new endeavor. Watch our interview below to learn more about how she started her business and her best advice for starting your own!


    Why She's the Toast of the Town (4) Allison-Statter
    Interested in learning more about Allison’s entrepreneurial journey and catching more of her advice for rising entrepreneurs? You’ll want to make sure you SUBSCRIBE to the The Jam weekly newsletter. Every week I’ll be delivering interviews and advice from entrepreneurs like Allison straight to your inbox including videos reserved just for those in the Toast Meets Jam fam!

    A toast to you and Allison too,

    Jen

  • Overcome the #1 Obstacle of Launching a Business

    Overcome the #1 Obstacle of Launching a Business

    If you are an aspiring entrepreneur who hasn’t yet taken the first step toward launch, I’m going to take a guess that one of the things holding you back is a fear of failure. This is probably the #1 obstacle to overcome and it’s something that every founder faces.

    No matter how great your idea the truth is, you have no way of knowing how things are going to turn out once you launch your business. And that, can be extremely scary.

    The thing that sets successful people apart though is that they have found a way to get over their fear and embrace the uncertainty before them. If you think about it this way, that means there are many people who have gone before you who have figured out how to do this.

    While there is no right or wrong answer, here are four tips shared with me by female founders on getting over your fear of failure.

    1. Invest the time to become an expert

    Do your research and become the most knowledgeable person you know on your topic. With the availability of information at our fingertips there is nothing holding you back from soaking up as much knowledge as possible. If you’re confident in what you’re talking about, you’ll feel more confident in sharing your ideas, and running 110% after your idea.

    1. Financially Prepare

    If you have an idea you want to run after or maybe just know that one day you want to run your own business, plan for that. Don’t up and leave your day job until you’re financially secure.  Save. Create a budget and have a backup for making money if you need it. You’ll be able to focus better on your work if you’re not burdened by the “what-ifs” if things don’t work out.

    1. Take it One Step at a Time

    You don’t get from A to Z without a lot of letters in between. The thing goes for launching your business. You’re only going to make it from idea to ideal by taking things one step at a time. Set realistic expectations and goals for yourself that will keep you motivated and encouraged as you grow your business

    1. Be Specific About Your Vision

    Success may look very different for you than someone else. Your vision may be to build something that gives you the freedom to work when and wherever you want. Someone else’s vision may be to become the market leader in their industry. Hold yourself accountable to your personal vision and remember it’s not failure if it wasn’t your goal in the first place.

     

    And one last thing, remember there is no end to building your business. It is a journey. Things may not always turn out as you’d planned but that doesn’t make those steps any less valuable. Hold yourself accountable for learning as you go not for knowing all the answers up front and you’ll start to see uncertainty as opportunity instead of something to be feared.

    Now it’s your turn. What are your best tips for getting over the fear of failure?

    Leave your answers in the comments below and keep the conversation going over at @toastmeetsjam.

    If you like this video please subscribe and share it with all of your friends. Thanks so much for watching, why not stick around and for another helping of Toast Meets Jam?

     

  • Get to Know Black Lacquer Design

    Get to Know Black Lacquer Design

    Caitlin Murray is the founder and interior designer behind, Black Lacquer Design, a fresh Los Angeles based interior design firm. She met me at Lyfe Kitchen in Culver City to share her startup story.  Watch now to learn more about this #bossbabe’s business!

    You can find Black Lacquer design: