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Category: Videos

  • Toast of the Town | Nicolette Mason

    Toast of the Town | Nicolette Mason

    An interview with Nicolette Mason |Blogger |NicoletteMason.com

    Why She's the Toast of the Town

    The energy eminating from Nicolette Mason is infectious. When she sat down on the couch with me at this year’s Create & Cultivate it felt like I was at home catching up with a good friend.

    Nicolette describes herself as “a Los Angeles native who lives and works in NYC & LA with my wife Ali, our pug Frankie, and our cat Lily. I’m a freelance creative consultant, contributing editor at Marie Claire, and pen this blog, where I share personal style snaps, travel, and the many things I love. 

    Since launching my blog and graduating from Parsons School of Design, I’ve contributed to dozens of publications including Marie Claire, Vogue Italia, Brooklyn Magazine, The L Magazine, Refinery29, Glamour Italy, and more, and have partnered with brands like ModCloth and Addition Elle, where I have a cocktail dress collection launching Spring 2016, to design collections. I also partnered with Target on the heralded launch of their plus-size brand, Ava & Viv.

    I’ve been featured on The Today Show, Good Morning America, New York Live, The New York Times, New York Magazine, Time Out New York, Vogue Italia, Teen Vogue, Lucky Magazine, Glamour Magazine, Refinery29, Elle Decor, and many more”.  – http://www.nicolettemason.com

    In our interview together Nicolette gets real about her rise to blogging fame and dishes out some amazing advice for those aspiring to follow in her footsteps.  Watch now to learn her story and catch her advice for achieving your own influencer success.

    Why She's the Toast of the Town (4)

    nicolette-mason

    Want to catch more great advice from women like Nicolette? Make sure you SUBSCRIBE to the The Jam weekly newsletter. Every week I’ll be delivering exclusive interviews, the best advice from around the web, tools and resources to help you build your business, listings of the must-attend the conferences and events, and much more!

    A toast to you and Nicoletet too,

    Jen

  • Toast of the Town | Jessy Fofana

    Toast of the Town | Jessy Fofana

    An interview with Jessy Fofana |Founder |La Rue PR

    Why She's the Toast of the Town

     

    Jessy Fofana has the kind of story that entrepreneur dreams are made of. Her first company, Femme Arsenal, (yes, she’s had more than one) was born almost by accident. What started off as a fun hobby whipping up beauty products in her kitchen turned into Jessy’s first enterprise which she built and sold all by age 27. Coming off that success Jessy went on to found her second company, La Rue PR.

    The La Rue website describes the company as a project “born out of Jessy’s love for finding emerging designers and amazing indie retailers to help them realize their full potential and achieve success. Together with her LaRue PR team, Jessy’s strategy is to bring attention to each client by targeting media in regional, national and international markets to create the kind of take-notice, multi-faceted publicity campaign that delivers brand-changing buzz and media exposure. From brand development and marketing to traditional and new media relations services, LaRue PR provides the skill and experience of a large agency with the creativity, singular attention and affordability that can only be offered by a boutique firm.” – (c/o http://www.laruepr.com/about.html)

    In our interview together Jessy talks about the entrepreneurial journey she’s traveled. Watch now to learn her story and catch her advice for landing your own PR success.

    Why She's the Toast of the Town (4)

    jessy-fofana

     

    Want to catch more great advice from women like Jessy? Make sure you SUBSCRIBE to the The Jam weekly newsletter. Every week I’ll be delivering exclusive interviews, the best advice from around the web, tools and resources to help you build your business, listings of the must-attend the conferences and events, and much more!

    A toast to you and Jessy too,

    Jen

  • Toast of the Town | Hilary Sloan

    Toast of the Town | Hilary Sloan

    Director of Business Development | Shop Style

    Why She's the Toast of the Town

    I met Hilary Sloan at this year’s Create & Cultivate – a conference designed for female entrepreneurs in the digital space. Her outfit was on point and she looked every bit the part of a fearless woman rising the ranks in the fashion world. Not to my surprise, her savvy extended far beyond her flawless leather jack.

    As we got on with our interview, Hilary shared how she made her way to the role of Director of Business Development for ShopStyle, the e-commerce arm of the hugely popular site PopSugar. Would you be surprised to learn that the journey started with a position in the U.S. government’s department of Homeland Security? You can bet I was. She also talked candidly about the challenges that came along the way including being told that she would never get a job in fashion.We also get the insider scoop on her Insta-famous dog Ella Bean and where the idea behind her account came from.

    If you’re looking for an example of a women who knew her passion and followed it with all of her heart, look no further than Hillary. And for anyone who’s wondering if that crazy career change is possible this is an interview not to be missed. Hilary is a true example of the power of perseverance and a creative talent to be admired.

    Watch our full interview now to hear her story and catch her advice for all with a dream they’re after.

    Watch our full interview now to hear her story and catch her advice for all with a dream they’re after.

    Why She's the Toast of the Town (4)

    hilary-sloan

    Want to catch more great advice from women like Hilary Sloan? Make sure you SUBSCRIBE to the The Jam weekly newsletter. Every week I’ll be delivering exclusive interviews, the best advice from around the web, tools and resources to help you build your business, listings of the must-attend the conferences and events, and much more!

    A toast to you and Hilary too,

    Jen

  • Allison Statter | Mentor Session

    Allison Statter | Mentor Session

    Answers and advice from one woman entrepreneur to another

    Allison-Statter

    Welcome to Mentor Sessions. This is your chance to get answers to all of those questions you know you want to ask, from one woman entrepreneur to another.  This week I’m featuring Allison Statter, the co-founder of Blended Strategy Group with Sherry Jhawar. Prior to launching BSG, Allison spent 16 years in the entertainment industry sharpening her executive acumen under the guidance of her father, music mogul Irving Azoff. Through her time working in entertainment and her family’s connections, Allison has built an intimate network of Hollywood’s who’s who. With Sherry, the former Global Head of Marketing at eos Products, Allison saw an opportunity to leverage her inside track to help broker deals between brands and influencers.

    If there’s someone who understands influencer marketing -what makes it good, bad, and in the best cases incredibly powerful- it’s Allison. During our interview she shared her insight into what brands look for when choosing influencers to work with and offered up advice she’s learned in her first year of business. But don’t take it from me, check out our interview clips below to hear straight from Allison!

    Picking a business partner

    Winning your first clients

    Working with brands

    Creating great connections

    Allison-Statter

     

    Head on over to Toast Meets Jam on YouTube to find this video and many more. It’s my hub for all of my interviews with women entrepreneurs along with pieces of advice that I’ve picked up from meeting with so many of them. It’s also where I share insight into my own personal journey – what’s going well, what’s going not so well, and where I look for you to share your advice back with me. I hope you’ll pop on over, check it out, and even subscribe while you’re at it ; )

    A toast to you and Allison too,

  • The Talent Manager | Allison Statter

    The Talent Manager | Allison Statter

    Allison Statter, Blended Strategy Group

    Allison-Statter

     

    Why She's the Toast of the Town

    Chances are you’ve never heard of Allison Statter or her business Blended Strategy Group and there’s a reason for that. Despite being BFFs to some of, correction, THE most, famous celebs, Allison has purposefully shied from the spotlight. She is a woman humble and gracious to her very core, qualities that make her not only irresistible but also an incredible entrepreneur.

    Allison has spent the past 16 years building her career in the entertainment industry. When she met her business partner Sherry Jhawar, the former Global Head of Marketing for Eos Products, the two knew there was an opportunity for them to create something special. Together they founded Blended Strategy Group (BSG), a little known company that manages well know talent including the Kardashians & Jenners, Christina Aguilera, Jennifer Hudson, Chelsea Handler, Jon Bon Jovi, Gwen Stefani and Nicole Scherzinger.

    Blended provides comprehensive commercial, marketing and branding consultation to its clients, which include high profile and high growth celebrities and brands. By circumventing typical talent agencies and corporate red tape to make direct connections between brand and talent management their clients benefit from a better strategic fit, cost savings and high touch service.

    I was lucky enough to catch Allison at this year’s Create & Cultivate conference and find some time to ask her about her new endeavor. Watch our interview below to learn more about how she started her business and her best advice for starting your own!


    Why She's the Toast of the Town (4) Allison-Statter
    Interested in learning more about Allison’s entrepreneurial journey and catching more of her advice for rising entrepreneurs? You’ll want to make sure you SUBSCRIBE to the The Jam weekly newsletter. Every week I’ll be delivering interviews and advice from entrepreneurs like Allison straight to your inbox including videos reserved just for those in the Toast Meets Jam fam!

    A toast to you and Allison too,

    Jen