How do I find my brand voice? Am I just being a copycat of other people’s styles I admire? Who has ever found themselves asking these questions? I can fess up to saying that I have. In fact, I can remember one particular instance when these questions were screaming inside my head. So, before we go any…
This post will give you a simple roadmap plus loads of branding examples to help you nail your branding You’ve heard that great branding is important for your business. In fact, you’ve probably heard it from me. But what does great branding look like and how do you know if you’ve nailed it? If you’re not a…
This post will give you a framework for building a brand you AND your customers love. The other night I was watching a stand up special on Netflix featuring comedian Ali Wong. Have you seen it? If you have, you’ll remember that Ali keeps coming back to this punchline – I don’t want to work…
Your brand mission statement is the most important promise you will make to your customers. That’s right, I’m coming in strong here. There’s a difference between building a product and building a brand. A product offers a solution to a specific need. A brand offers a gateway to a specific desire. You’re here because…
Do you really know who your customers are? This post is going to teach you how to make them your new BFFS with a super specific research process and a customer persona template. Last week I posted about how to build your brand from the bottom up in 10 steps. I was really excited to share…
