5 Steps to bring your personal brand to life through social media
At the dawn of the era of social media there seemed to be a mixed reaction of excitement and fear over this uncharted territory. Excitement over the doors these new online outlets were providing for us to connect with each other to an extent yet unknown. Fear that this meant our personal lives were forever meant to be on display. For years it seemed that the only message circulated about the proper use of social media was a warning cry about the detrimental affects our profiles could have on our careers and professional lives. We’ve been warned to watch what we post in fear that our employers- current or hopeful- could be scanning our pages to uncover our faults.
I believe the tides are now turning in favor of social media. Time has brought a new understanding of how to leverage these powerful platform s and use them to our benefit. While it is important to monitor what parts of your lives you want publicly broadcast, your social profiles can also serve as the best way for you to show off the best parts of yourself. The message is no longer a warning about what not to do but rather a chorus of advice around what to do to leverage social media to your greatest favor.
In part 2 of our series on
building your personal brand we’re taking a look at how you can use social media to most effectively- you guessed it- build your personal brand . With the right know-how you can turn your social presence into a machine that strengthens your personal brand and allows you to tell your story to the world. We’ve got 5 simple steps you can take today to get started.