Answers and advice from one woman entrepreneur to another

Welcome to Mentor Sessions. This is your chance to get answers to all of those questions you know you want to ask, from one woman entrepreneur to another.  This week I’m featuring Allison Statter, the co-founder of Blended Strategy Group with Sherry Jhawar. Prior to launching BSG, Allison spent 16 years in the entertainment industry sharpening her executive acumen under the guidance of her father, music mogul Irving Azoff. Through her time working in entertainment and her family’s connections, Allison has built an intimate network of Hollywood’s who’s who. With Sherry, the former Global Head of Marketing at eos Products, Allison saw an opportunity to leverage her inside track to help broker deals between brands and influencers.

If there’s someone who understands influencer marketing -what makes it good, bad, and in the best cases incredibly powerful- it’s Allison. During our interview she shared her insight into what brands look for when choosing influencers to work with and offered up advice she’s learned in her first year of business. But don’t take it from me, check out our interview clips below to hear straight from Allison!

Picking a business partner

Winning your first clients

Working with brands

Creating great connections

Head on over to Toast Meets Jam on YouTube to find this video and many more. It’s my hub for all of my interviews with women entrepreneurs along with pieces of advice that I’ve picked up from meeting with so many of them. It’s also where I share insight into my own personal journey – what’s going well, what’s going not so well, and where I look for you to share your advice back with me. I hope you’ll pop on over, check it out, and even subscribe while you’re at it ; )

A toast to you and Allison too,